Badminton Ace – Saina Nehwal

There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler […]

Ashna Zaveri

Do you remember the women’s day special advert of Tata Tea’s famous ‘Jaago re’ ad campaign, in which a female interviewer questions Shah Rukh Khan about the gender equality? In the commercial SRK made a commitment of rolling female actors’ names before his own in all of his movies, henceforth. (And yes, he did stand on his word in his […]

"They say I am quite photogenic and have a lovely smile!" – Niyati Joshi

IAD speaks to the beautiful and cheerful Niyati Joshi, a top model in the Silicon Valley of Glamour, Mumbai. May be you never observed keenly but not a day goes past without watching her on the television and newspaper ads of popular brands! Some snippets as Niyati shares about her life, journey to fame and her future plans in an exclusive interview, with a […]

Ana Rotili

Indeed, there are a ton of Brazilian ad models propelling the fashion, media and entertainment industry in India. So, are you all ready for round Two?! Ana Claudia Rotili,  Camila Granato, Mariana de Luccas, Camila Vilelademoraes Carvalho, Gabriela Bertante, Giselle Monterio, Izabelle Farias, Bruna Abdullah, Taciane Matos, Charliane Luiza de Carli, Nathalia Kaur…. I wish the list never ends! 😉 Hiring foreign models for […]